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Benefits of registering a trade mark

You have spent a considerable amount of time, effort and money thinking of a name for your business and creating your logo, and you would like to protect it from others using it without your permission. What can you do?

Joanna Convey, commercial solicitor with Myers and Co Solicitors of Burslem, Stoke-on-Trent, guides you through your options.

What are the advantages of registering a trade mark?

There are a number of advantages of registering a trade mark. These include:

  • stopping others from using your trade mark without your permission;
  • having the exclusive right to use that mark for your chosen goods or services; and
  • having the right to use the registered trade mark symbol ® as the owner.

Third parties who use your mark without permission can damage your brand, your reputation and your business. Registering a trade mark protects your brand and allows you to stop someone from using it (and similar marks) for identical and similar goods and services.

A trade mark is a valuable asset which can be used to extend your business, for example, by licensing it to others.

I am thinking of adopting a new name or brand. What should I do?

If you are thinking of adopting a new name or brand, it is worth carrying out a search of the trade mark register to discover if anyone has already registered the same (or a similar) name and provides similar or identical goods and/or services to you. If there is, the owner of the earlier mark could bring a claim against you to stop you from using it. As a result, you might consider choosing a different name or brand.

You can apply to register a trade mark even before it is used provided that there is an actual intention to use it.

Do I need to register my name or brand to use it?

You do not need to register a trade mark to use it; you can use an unregistered mark. However, if you do not register it, another business may be able to use it, or register it, and prevent you from using it later.

What can be registered?

Under the Trade Marks Act 1994, a trade mark is any sign that is capable of being represented graphically, and is capable of distinguishing goods or services of one business from those of other businesses.

The mark must be distinctive and must not just describe the goods and services the business provides.

How long does the registration last?

A UK trade mark is valid for 10 years. After this time, the protection can carry on forever provided that you pay the renewal fees.

My business operates in the UK and other European countries. Where should I register my trade mark?

You need to make sure that your mark is appropriately protected in the countries your business operates or intends to operate in.

If you only provide goods and services in the UK, a UK registration will protect you. If you operate in some or all of the European countries, you can extend your rights by applying for a European Union Trade Mark.

I have a European Union trade mark. Now the UK has left the European Union, what does this mean for my trade mark?

EU trade marks will continue to be enforceable in the UK until the end of the transition period, namely until 31 December 2020 (unless it is extended).

After that time, it is proposed that all EU trade mark owners will be granted equivalent trade mark rights in the UK, and there will be no need for an owner to pay any further fees or deal with any further registration procedure.

How much does it cost to apply to register a trade mark?

The Intellectual Property Office who deals with the applications to register a trade mark, groups similar goods or services into 45 different classes. The class(es) you need depends on which goods and services you provide or will provide under the trade mark.

The Intellectual Property Office fees for filing a UK trade mark application in one class is £170. Each additional class costs a further £50.

If you would like assistance with your trade mark application at any stage of your branding, please speak with Joanna Convey on 01782 525029. It is important to get your trade mark registration correct at the outset, as mistakes can be costly to put right.

 

This article is for general information only and does not constitute legal or professional advice. Please note that the law may have changed since this article was published.

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